Local SEO Houston Services Consultant

If you have your own website, you know you need Search Engine Optimization or SEO to help grow your business. You may have heard of terms such as off site SEO, on page SEO, organic SEO, and link building.

Search Engine Optimization is what we do as a local Houston SEO consultant. If you want to keep up and eventually surpass the competition, our SEO experts can help you with your online marketing.


What is an SEO Agency or SEO Firm?

Houston SEO agency is a digital marketing agency that will help you with your internet marketing. Most SEO firms offer SEO services and develop SEO tactics for long term growth of your business.

If you were to type this question into Google, you would find all sorts of seo companies with advanced terminology and language. This can get confusing and is completely unnecessary because the phrase explains itself.

When you invest in search engine optimization, you’re attempting to improve features of your website so it gets a better ranking on search engines when people type specific terms.

Local SEO Services Houston
Local SEO Services Houston

How is Local SEO Different?

If you are a dentist in Pearland, for example, you want to show up on the first page of google SERP when prospective clients search for ‘dentist Pearland‘ or ‘dentist near me‘ and other keywords within your niche.

How is this achieved? Well, this is the million-dollar question and one where the answer changes every time search engines adjust their algorithms—the specific formula used to rank websites.

With houston seo services, we have houston seo experts and the know-how to optimize your website through keywords, high-quality content, links, simple navigation, fast page loading times, and more.

This way, business owners can focus on the more important tasks; hopefully, things like dealing with the influx of new emails and phone calls.


Is SEO Really Important?

Before we explain our own services, we thought we’d answer one of the most popular SEO questions around.

Do you really need to set aside a portion of your marketing budget for SEO? In today’s world, the answer to this is ‘yes’. Houston TX SEO experts can show you how.

Organic Traffic

With PPC and similar marketing tools, you pay for every single click. Once the budget has been used, there’s no way to draw more people to your website.

With SEO, the aim is to keep your page on the first page of search results so new people continually find your products and services.

The longer you stay on the first page, the more people see and recommend your service.

Competition

As we’ve already said, more people are looking for services and answers to their questions online than ever before.

If your website shows at the top, and you can provide a good experience, they’re more likely to return, buy your products/services, and recommend you to friends. This way, you keep the competition quiet and keep progressing in your market.

Word of Mouth

For many years, the best free form of marketing was word of mouth. Today, this is still EXACTLY the same—except the conversation has moved online.

The longer you stay on the first page, the more people see and recommend your service.

Return on Investment

Of all the marketing tools, SEO is perhaps the most cost effective and brings the best return over a given period.

Since it generates interest organically, SEO only needs to be maintained to keep the leads coming in whereas PPC and other methods require constant attention.


How Can Essential Information Technologies Help Your Organic SEO?

SEO Audit

Assess what’s working, what isn’t, and what could be improved then devise a strategy to get your website performing online.

On Page SEO

Optimize all the factors we can influence on your website such as meta tags, internal linking, meta descriptions, image SEO, keyword density, page titles, and more.


Off Site SEO

Generate external links from authority websites, operate on social media and get people talking, create relationships with influencers, and actively post on public forums like Reddit and other discussion platforms.

Strategy Implementation

Tailor an SEO strategy with an aim to focus on ranking for important keywords, optimize off-site SEO, generate inbound links, deal with high traffic, and move towards a low bounce rate.

What is an SEO Audit?

If you already have a great website design and getting consistent traffic, our aim isn’t to come in and disrupt everything.

Instead, we’ll conduct an audit to assess what’s working, what isn’t, what could be improved, and so on. We then devise a strategy to get your website performing even better online.

What is On Page SEO?

A simple explanation is all the factors we can influence on a single web page. We can help with meta tags, internal linking, meta descriptions, image SEO, keyword density, page titles, and more.

On Page Houston SEO Services
On Page Houston SEO Services

What is Off Site SEO?

Alternatively, off site SEO focuses on all the ways we can be active away from the website itself.

For example, we can generate external links from authority websites, operate on social media and get people talking, create relationships with influencers, and be active on Reddit and other forum-like, discussion platforms.

Full Project Management

With our years of experience in website development and marketing, we’ve learned that a ‘one-size-fits-all’ approach doesn’t work.

We’ll provide you with a Houston SEO search engine optimization project manager who looks after YOUR interests and keeps the SEO strategy aligned with your business.

Whether you need a new web design, off site SEO, on page SEO, high traffic management systems, keyword analysis, high quality content, link building, or anything else, Essential Information Technologies will be by your side.


In the past, we’ve been fortunate enough to help many different websites claim a stake in their niche and we’re passionate about making it happen.

Regardless of your budget, industry, or goals, feel free to get in touch with our brilliant team and we can get the ball rolling. We succeed when you succeed—your interests will always be central to our decisions!